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There's also a "before" and "after" in business.
While EMME's Marketing Management is dedicated to the beauty industry , our Projects division opens up EMME 's creative and strategic expertise to brands from different sectors.
Branding, websites, content, photography, and video can be developed as independent projects, always starting from the same principle: before creating something beautiful, we need to understand what it needs to communicate, solve, and provoke.
Here, strategy takes shape and becomes something the customer can see, experience, and use.
Branding
Your brand needs to be recognized even before it needs to be explained.
Branding is not just about logos, colors, or typography. It's the set of choices that determines how a company presents itself, differentiates itself, and becomes recognized.
EMME develops identities based on the essence and strategy of each business, creating a visual and verbal foundation capable of accompanying the brand across different touchpoints: from digital to physical.
The project may involve positioning, brand concept, visual identity, creative direction, tone of voice, applications, and the development of brand guidelines.
Website
From the first click to the next action.
A website is not just an institutional presentation. It needs to organize information, translate the brand, facilitate decisions, and guide visitors to what really matters to the business.
In projects coordinated by EMME , strategy, architecture, content, journey, and visual direction are developed based on the positioning and objectives of each company.
It could be a complete website, a landing page, or the redesign of a digital presence that no longer represents the brand.
Creative Videos
Movement also builds brand.
A good video doesn't start with the camera. It starts with the idea.
EMME develops concepts, scripts, and creative direction to transform people, products, services, spaces, and stories into content with purpose—whether for a campaign, launch, institutional positioning, or digital presence.
The aesthetics change from brand to brand, but the direction doesn't:
Every piece of content needs to have a reason for existing.
Creative Photography
A beautiful image attracts attention. The right image positions the image.
Photography is one of the quickest ways to build perception about a company. That's why our photoshoots don't start from a pre-set aesthetic, but from the identity and message that each brand needs to convey.
We produce and manage images of founders, teams, spaces, products, services, and campaigns to create a consistent, versatile visual library designed to last beyond a single publication.
Social Presence
The feed is part of the brand.
Not the entire brand.
A strong social media presence needs to feel like a true extension of the company it represents.
EMME connects strategy, identity, content, video, photography, campaigns, and consistency to build profiles that have their own personality and are recognizable without relying on formulas or templates applied to everyone in the same way.
Even when the project is one-off, creative direction and structure help create a foundation for consistent communication after delivery.
Fresh
From branding to booking. Literally.
Some projects require even more specific expertise.
Within the beauty industry , booking is one of the most important points in the customer journey. The experience at Fresha needs to align with the service structure, communication, and promise that the brand presents across all other channels.
As a Fresha partner, EMME participates in projects that connect the platform to the business's presence and journey, working together with the appropriate specialists whenever the implementation involves different areas of expertise.
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