A strong brand on the outside.
A company that's prepared from the inside out.
EMME and stepUp People Development combine complementary expertise to help beauty industry businesses grow in a more structured way.
EMME focuses on marketing, positioning, presence, customer experience, and growth. StepUp focuses on people, leadership, culture, and organizational development.
When these two sides work together, growth ceases to depend solely on the individual ability of the founder and begins to gain structure.
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EMME
Communicate
EMME takes on Marketing Management , structuring the brand's presence and connecting strategy, communication, projects, and customer experience to business objectives.
Marketing Management
Digital Presence
Customer Experience
Brand Positioning
Founder Positioning
Development Projects
stepUp
People Development
StepUp fosters growth from both the people and organizational perspectives, developing leadership, team structure, culture, roles, workflows, and employee experience.
People Development
Leadership
Employee Experience
Organizational Design
Culture
Employer Branding
From salon to company
Um salão ou clínica não se transforma em empresa apenas porque aumentou o faturamento ou contratou mais pessoas. Em determinado momento, o crescimento começa a exigir clareza de funções, processos, liderança, posicionamento e padrões de experiência.
A parceria EMME + stepUp atua justamente nessa transição, olhando para o negócio de dentro para fora e de fora para dentro.
Employer Branding
Organizational Culture
Experience
Customer
Marketing
People
Processes
Digital Journey
Employer branding is also branding.
The experience of those who work at the company directly influences the experience of those who buy from it. Therefore, employer branding should not be treated as an isolated Human Resources project.
EMME and stepUp connect external positioning, internal culture, communication, leadership, and team experience so that the company can better attract, integrate, and represent the people who are part of it.
Technology needs to keep pace with the company.
Tools only improve an operation when they are connected to how the business actually works.
EMME is a partner of Fresha and, in joint projects, EMME and stepUp combine complementary knowledge in marketing, experience, people, and operations to support beauty industry businesses in using and structuring the platform.
The expertise behind the partnership
Mariana Grandi
Founder & Marketing Strategist — EMME
Mariana works in Marketing Management , brand strategy, and business development in the beauty industry. Her work connects positioning, communication, digital presence, customer experience, and execution, supporting companies at different stages of growth.
Mariana Koury
Founder & People Development Specialist — stepUp
Mariana works in organizational development , people , leadership , and culture. Her work helps companies create more clarity in their structure, strengthen leaders, organize roles, and develop work experiences capable of sustaining growth.